A.P.C. Brandstory
The A.P.C. (Atelier de Production et de Création) was founded in 1987 by Jean Touitou in Paris and offers timeless and durable pieces to a clientele seeking quality, authenticity and charisma.
The A.P.C. emphasises simplicity, durability and versatility. Its creations are made from high-quality materials. They are simple and classic, but always with a certain cheeky touch that can sometimes even go as far as eccentricity. The denim and the half-moon bag from A.P.C. symbolise the brand's commitment to quality, timeless design and attention to detail.
A.P.C. silhouettes are characterised by a flawless fit and an understated look. The clothes are designed to emphasise the personality of the person wearing them and not the other way around. A.P.C. is aimed at stylish and environmentally conscious people and appeals to those who prioritise quality over quantity and appreciate the beauty of simplicity.
A.P.C.'s core values are authenticity, transparency, community spirit and sustainability.
