Aeyde Brandstory
Aeyde’s founder and creative director Luisa Dames envisioned a more understated
version of luxury, and set out to democratize modern design and enduring quality.
Her intention was to challenge preconceived notions of luxury by focusing on
transparent pricing, sustainable sourcing, slow consumption, and minimalistic design.
Drawing from German concepts of modernity, Aeyde has developed a signature
aesthetic defined by classic shapes and modern details—marrying form and function,
the past and the present, the masculine and the feminine.
direct-to-consumer brand, Aeyde is now available at select retailers around the world.