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AG Jeans Brandstory

AG Jeans is a premium denim and knitwear house leading the sustainable manufacturing movement with innovative technology and eco-minded processes. Founded in 2000 in Los Angeles, California, AG was instantly recognized for its ingenious washes and designs, laying the groundwork for AG’s rise in popularity as the leader of premium denim. 

Concurrently, the manufacturing phenom, Yul Ku, was pushing for drastic innovations in sustainable production while establishing AG as the first vertically operated denim manufacturer on the West Coast. AG’s decades of progressive experience have led to industry-wide adoption of environmentally conscious design and construction including Ozone technology, laser finishing, solar energy, and water recycling.

Today, AG Jeans continues on its mission to design product that is authentically rooted in denim, craftsmanship, fit, and fabric innovation.