ASPESI Brandstory
ASPESI was founded by Alberto Aspesi in 1969 as a brand specialized in shirts.
In a time when the benchmark in the fashion industry were the Parisian haute couture houses, the Italian prêt-à-porter industry started focusing on materials, wearable elegance, and offering new horizons to explore.
The brand evolved accordingly, producing pieces that were not only beautiful but also wearable and functional. By the end of the 1970s, ASPESI expanded its product line, created collections for both men and women and established partnership collaborations with prominent designers like Franco Moschino, Walter Albini and Marco Zanini. In November 2020, Lawrence Steele has been appointed Creative Director.
A pioneer in launching the iconic down jacket, Alberto Aspesi was the first to introduce the item as a staple outerwear piece instead of a performance-based garment mainly worn on weekends.
A constant and rigorous textile search has always been at the core of ASPESI’s essence and consistently guarantees product quality and approachable price points to the modern and discerning consumer. The constant unorthodox and innovative approach dedicated to the products manifests itself in diverse artistic collaborations, starting with the advertising campaigns for ASPESI.
To this day, ASPESI remains faithful to its minimalist, sophisticated and timeless approach, and this is why it never goes out of style.
