Avant Toi Brandstory
The Avant Toi brand was founded in 1994 by siblings Fiorella and Mirko Ghignone within the Liapull Group to meet the needs of a demanding and constantly changing market. Characterized by a strong relationship between the world of art and aesthetic research, the brand was born through the application of the founders' creative instincts to the medium of yarns and knitwear.
Avant Toi captures the true beauty of cashmere and fine Italian knitwear, masterfully transforming each piece into a work of art. In this unique reality, the women's and men's lines intertwine to create a new dimension that is determined solely by the wearer. Destroyed, blended and spray painting are just some of the ever-evolving treatments applied to each garment. Quality and stability are guaranteed by Liapull's 60 years of experience and the skilled artisans who have dedicated a lifetime to these yarns.
