Brandstory HTC Los Angeles

Hollywood Trading Company I Modern Artisans Made in Italy and USA, restless pursuit of quality and obsessive care for detail, masters’ skills and craftsmanship mixed with a unique US style: this is HTC Los Angeles. Persuasive authenticity. A unique combination of wilderness and couture. Sartorial and yet underground. Since its birth, in the city of Los Angeles, the brand defines itself by its rock style and vintage revival, an unlimited source of icons together with flawless quality standards. Today HTC reaches a harmonic balance between its intrinsic rock vibe, modern aesthetic and innovative techniques. The manufacturing expertise of Italian artisans, with over 40 years of experience in leather making excellence, merges with technology, while craftsmanship combines with research on alternative materials.