K-WAY Brandstory 

K-Way® was born on a rainy day in Paris in 1965. Clothes retailer Léon-Claude Duhamel observed people rushing by in soaking wet clothes, with uncomfortable umbrellas.
He had an idea: creating the first wind- and waterproof packable jacket in history. Classic, modern, hi-tech, functional, and colored, with its iconic 3-colors zipper, K-Way® is a registered trademark in the Italian and French dictionaries and soon became a key item for everyone.