MICKY OYE Brandstory
Aloha is an attitude. It is greeting and farewell, friendship and compassion, as well as the love for being alive. If you share its spirit, Hawai’ians will call you kama’aina: a ›child of the land‹, no matter where you come from.
The Aloha shirt embodies this spirit. In Hawai’i they are worn throughout the year, by office workers as well as politicians, lawyers as well as judges. People wear them at weddings as well as at a funeral.
Micky Oye celebrates the Aloha tradition. We are super serious about our craft so that you can take it easy. From the textiles via the tailoring right down to the details: every Micky Oye shirt is authentic, conscious and first class.
They are made with care – for those who dare.
The Aloha shirt embodies this spirit. In Hawai’i they are worn throughout the year, by office workers as well as politicians, lawyers as well as judges. People wear them at weddings as well as at a funeral.
Micky Oye celebrates the Aloha tradition. We are super serious about our craft so that you can take it easy. From the textiles via the tailoring right down to the details: every Micky Oye shirt is authentic, conscious and first class.
They are made with care – for those who dare.
