ROBERTO COLLINA BRANDSTORY
Roberto Collina has been telling his story of Made in Italy excellence for over 60 years, thinking, creating and making all his knitwear-based collections in Italy. Today, more than ever, he celebrates the quality, design, production process and panache of his jumpers that have written and still write a significant part of Italian pret à porter history, creating a new frontier in Made in Italy style.
A world-renowned family brand that started out in a small knitwear workshop with connected school, managed by the Collina family, where innovative machines were used to create the first jumpers for the German and North European markets soon after the Second World War.
The small workshop soon became the harmonious centre of an area that was changing its production vocation to become the heart of the Italian knitwear system. Amidst technological innovations and creative twists that led the company to work on commissions for important Italian fashion houses, in the early 1980s, the young Roberto Collina, the founders’ son, decided to lend his name to a capsule collection of 33 men’s jumpers that were presented at Pitti Uomo.
This hailed the company’s official debut in the international fashion world. From this moment on, the success of this brand that encapsulates contemporary artistic ideas with authentic heritage was consolidated, turning it into a pret à porter brand that focused on quality, beauty, and continuous research.
