SKALL STUDIO Brandstory
Danish fashion and lifestyle brand Skall Studio was founded in 2014 by the sisters Julie and Marie Skall, way before conscious fashion became a common word in the industry. With a focus on orderliness in all aspects of the production, fur and leather free collections and styles in natural materials made to last season after season as well as a heart for craftsmanship, Skall Studio is known as a value-based brand, striving to make a difference in the fashion industry.
This is all rooted in a strong family story. The Skall story took its beginning in the coastal area of Northern Jutland around the 20th century where Julie and Marie’s great-grandfather and his brothers collected seashells on the beach and sold them for chicken feed to earn a living. This is also how the family got its last name Skall, meaning seashell in Danish. Many years later the Skall sisters walked the same beaches – and became fascinated by the seashells which they collected in their small buckets, without knowing how essential these shells would later become. “Everything is connected,” is the sisters most important saying. Today, the seashells are still an endless source of inspiration.
The seashells not only remind the sisters of the nature in Northern Jutland that they grew up in and feel extremely connected to. It also reminds them of a family story where nature, animals and humans were able to benefit from each other, in a simple circular system – and their ancestors’ simple way of living. That less is enough. Values that the sisters wish to pass on to everyone buying a Skall piece.
