Superduper Hats Brandstory
Founded in Florence in 2011 SUPERDUPER grew out of a period of creative experimentation and a strong desire to make. This opened them up to a new territory waiting to be re-discovered – the world of hats. Within two years, the company was gaining industry recognition for our fresh take on an artisanal heritage. In 2013, the brand won the Who is on Next? Award in the Men’s category, with a special mention in the Women’s category. Today, SUPERDUPER has matured into a global brand that can be found around the world.
