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TRUE ROYAL Brandstory

True Royal was founded in Milan in 2008 by Gennaro Esposito and Fabrizio Berzeri. By choice of the founders, True Royal was conceived as a brand focused on trousers, therefore providing a mono-product collection that stirred away from classicism, with a modern touch and a highly sartorial stamp.
The name True Royal represents the essence of the brand, made for everyday occasions, to fit and exalt everyday Royalty: Women, of today, and of tomorrow.
Research, design and quality represent the three essential values of True Royal. True Royal’s purpose is to be the global ambassador of women worldwide, the achievers, the fighters and the no-quitters.