UNIVERSAL WORKS BRANDSTORY
Universal Works’ first collection launched in 2009 with David Keyte (UW co-founder, director, designer) working from his kitchen table with an aim to make real, honest clothing based on fit and good design, though never over-designed. Universal Works was inspired by David’s formative years growing up in a provincial Midlands' town in the seventies, part of a working-class family that loved to dress well, seeing his Dad and Uncles in their workwear and also when dressing for the weekend.
Next, working as a sign-writers apprentice, whilst experiencing the development of eighties sporting and music subcultures. And finally, a thirty-year span in the fashion industry. From Paul Smith to Maharishi, David gained an education from, and worked alongside some of the best in the industry. With David’s life work reading like a description of the company's DNA, Universal Works is about the mixing of ideas; understanding heritage and context, underpinned by contemporary needs and aesthetics.
The brand champions skilled, small-scale production. Garments are produced in the right place, both in the UK and overseas, working only with factories the brand trusts, admires and is proud to be associated with.
